Project Overview
Client: Agency Client
Role: WordPress Plugin Developer
Developed a custom WordPress plugin for an agency client to automate contact blocking and management between WPForms and HubSpot CRM. The plugin streamlines the process of identifying and flagging problematic contacts by automatically synchronizing form submissions with HubSpot’s contact database.
Key Features Delivered
- Seamless HubSpot Integration: Built robust API integration to automatically create and update contacts in HubSpot with banned status tracking
- Intelligent Contact Management: Implemented smart logic to prevent duplicate contacts while handling both email and phone number identification
- Flexible Phone Number Handling: Developed sophisticated phone number normalization supporting multiple formats (E.164, 10-digit, 11-digit, formatted)
- Secure Configuration: Created WordPress admin interface with secure API key management and nonce verification
- Production-Ready Logging: Implemented configurable debug logging system for development and production environments
- Form Validation: Added custom validation requiring either email or phone number submission
Technical Implementation
- Contact Deduplication Logic: Engineered comprehensive contact matching system that searches by both email and phone to prevent duplicates
- Multi-Format Phone Support: Built flexible phone number processing that handles various international and domestic formats
- AJAX & Standard Form Support: Implemented dual processing paths for both AJAX and traditional form submissions
- Error Handling & Security: Integrated WordPress security best practices including input sanitization, HTTPS enforcement, and rate limiting
- Extensible Architecture: Designed modular code structure for easy maintenance and future enhancements
Business Impact
This plugin automated a previously manual process of contact management, reducing administrative overhead while ensuring consistent data quality in the client’s HubSpot CRM. The solution provides real-time contact blocking capabilities that help maintain clean contact databases and improve marketing campaign effectiveness.
Skills Demonstrated
- WordPress plugin development and architecture
- Third-party API integration (HubSpot)
- Data validation and normalization
- Security implementation and best practices
- Custom admin interface development
- Production-ready code with comprehensive logging
This project showcases expertise in creating enterprise-level WordPress solutions that integrate seamlessly with external CRM systems while maintaining security and performance standards.