My work was to establish a comprehensive digital presence to support the company’s expansion to multiple retail locations. They required a complete digital strategy that would serve as both an online catalog and a marketing platform to drive customer engagement and support business growth.
The Solution
I led the complete digital transformation, serving as the integral digital partner during the company’s expansion phase. My comprehensive approach included:
Website Development & Design
- WordPress Site Build: Designed and developed a custom WordPress website that served as both a brand showcase and online catalog
- Brand Integration: Created a cohesive design that reflected the company’s aesthetic while providing an intuitive user experience
- Content Architecture: Built a comprehensive site structure featuring retail products, services, store locations, video content, blog posts, press releases, team member profiles, and customer reviews
- User Experience: Optimized the site for easy product browsing and information discovery
Content Production & Media Management
- Photo & Video Production: Captured high-quality media content at retail locations for marketing purposes
- Multi-Platform Publishing: Produced and distributed content across YouTube, LinkedIn, and Facebook to maximize reach
- Content Strategy: Developed a consistent content calendar that supported both marketing goals and customer education
Digital Marketing & SEO
- Local SEO Optimization: Optimized business listings across Google Business Profile, Bing, Apple Maps, Yelp, and other platforms
- Google Ads Management: Created and managed conversion and traffic dashboards using Google Looker Studio for data-driven decision making
- SEO Strategy: Utilized Semrush for comprehensive keyword research, position tracking, and competitive analysis
- Performance Results: Achieved 120%+ increase in average organic traffic year-over-year through strategic SEO implementation
IT Infrastructure & Operations
- System Administration: Managed IT accounts including VOIP phone systems, Microsoft 365 services (Outlook, SharePoint, Excel), and Windows desktop workstations
- Data Analysis: Prepared sales and inventory data reports for business analysis and inventory management
- Process Optimization: Streamlined digital workflows to support business operations and growth
Business Impact
My services played a crucial role in the company’s successful expansion, contributing to the opening of a second location in Mt Kisco, NY. The comprehensive digital strategy provided:
- Increased Online Visibility: Significant growth in organic traffic and local search presence
- Enhanced Customer Experience: Improved online catalog functionality and information accessibility
- Operational Efficiency: Streamlined IT infrastructure and data management processes
- Scalable Foundation: Built systems and processes that supported continued business growth
Technical Achievements
- WordPress website development and optimization
- Google Ads campaign management and analytics
- SEO strategy implementation and monitoring
- Content production and multi-platform distribution
- IT infrastructure management and optimization
- Data analysis and reporting systems
The project demonstrated how integrated digital services can directly contribute to business growth and expansion, with measurable results in traffic, visibility, and operational efficiency.